<html xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv=Content-Type content="text/html; charset=us-ascii">
<meta name=Generator content="Microsoft Word 11 (filtered medium)">
<style>
<!--
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
        {margin:0cm;
        margin-bottom:.0001pt;
        font-size:12.0pt;
        font-family:"Times New Roman";}
a:link, span.MsoHyperlink
        {color:blue;
        text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
        {color:purple;
        text-decoration:underline;}
span.EmailStyle17
        {mso-style-type:personal-compose;
        font-family:Arial;
        color:windowtext;}
@page Section1
        {size:595.3pt 841.9pt;
        margin:72.0pt 90.0pt 72.0pt 90.0pt;}
div.Section1
        {page:Section1;}
/* List Definitions */
@list l0
        {mso-list-id:1411855315;
        mso-list-type:hybrid;
        mso-list-template-ids:2643786 134807567 134807577 134807579 134807567 134807577 134807579 134807567 134807577 134807579;}
@list l0:level1
        {mso-level-tab-stop:36.0pt;
        mso-level-number-position:left;
        text-indent:-18.0pt;}
ol
        {margin-bottom:0cm;}
ul
        {margin-bottom:0cm;}
-->
</style>
</head>
<body lang=EN-GB link=blue vlink=purple>
<div class=Section1>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>The Pro-Anti-Web 2.0 Manifesto<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<ol style='margin-top:0cm' start=1 type=1>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>Oh wise Andrew, I’ve
rejected ‘the cult of the amateur’ and now I’m slightly lost
… How do I know now who has ‘something interesting to say’?
How do I discover the ‘interesting’ truths that hide among all
the uninteresting blogs and wikis …? I implore you to deliver unto
us each day a global email telling us what is ‘interesting’
and what we think about it …<o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'> I too was once
a tasteless moronic member of the masses until I saw Andrew’s light …
Oh blessed was the day that one of the very ‘elite’ ‘truth
makers’ he discusses in his manifesto hierophantically manifested himself
in my inbox. Now I forego all taste except his own … out of interest
any tips on what’s good on telly tonight? <o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>No, real life
shouldn’t be like fiction … tell us what it should be like. I’m
tasteless and I’m probably getting it all wrong…<o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>That’s right,
big media isn’t bad. Like Adorno and Horkheimer argue in ‘the
culture industry’ it’s all really, really good isn’t it?
(Unless I’ve misread that because I’m not a clever elite truth
maker …?). Anyway, praise be to big media for discovering and
bringing that genius Bono to us all!<o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>You’re right,
the public shouldn’t think they’re Orwell. They’re not
fit to read Orwell! You tell them Andrew, they’re scum!<o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>Content and
advertising become indistinguishable …? You mean like in postings on
email lists?<o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>You’re right
again! There’s rude, wobbly bits all over the web! We’re all
off to hell in a hand-cart. Please Andrew assume control of the entire web
and censor it for us (except for the ‘interesting things’, see
point 1)<o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>Faith in the virtue
of human nature? Put us right Andrew, tell us again oh Manichean one, what
evil excreta the presumptuous posting masses are!<o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>I give up, I can’t
possibly work out the ‘delusion’ in the ‘four key words
in the digital lexicon’. Can’t you just do it for us all (see
point 1)<o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'> Everything
will be opinion? Not whilst we have the words of Andrew (see point 1
again).<o:p></o:p></span></font></li>
</ol>
<p class=MsoNormal style='margin-left:18.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Repent, oh noxious, moronic IDC masses, your list is now defunct…
your saviour comes!</span></font><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'><o:p></o:p></span></font></p>
</div>
</body>
</html>