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<TITLE>Re: [iDC] Corporate Ideology in World of Warcraft</TITLE>
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<FONT FACE="Calibri, Verdana, Helvetica, Arial"><SPAN STYLE='font-size:11pt'>There are those among us, who at this point would quote Romeo’s line “what’s in a name, a rose by any other name will smell just as sweet” – yet such a nominalist and relativist approach to such things as alienation seems to create a problematic condition, for those of us attempt to deal with such things as alienation as both a material force and a theroetical object in that those given to renaming such things so that they may be re- addressed without having to address their marxist/ existentialist/ modernist orignins – seeming ly never really get beyond the new name stage <BR>
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On 9/11/09 9:59 PM, "Brian Holmes" <<a href="brian.holmes@aliceadsl.fr">brian.holmes@aliceadsl.fr</a>> wrote:<BR>
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Scott Rettberg wrote:<BR>
> Play becomes a manifestation of our interpellation in<BR>
> the world of 24/7 real time labor/consumption (consumption having <BR>
> become an aspect of labor and labor an aspect of consumption). <BR>
> Sisyphus might have ultimately been convinced to pay a monthly fee for <BR>
> the pleasure of pushing that rock up the hill.<BR>
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That used to be called alienation, no?<BR>
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Is there a reason not to call it that anymore? I guess there may<BR>
well be - but I wonder if that reason still has anything to do<BR>
with wanting to cure what in oneself or in ourselves doesn't<BR>
work, to the point of wanting to simulate work in one's free time<BR>
and call it play?<BR>
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best, Brian<BR>
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