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<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>Toy or tool - The question is what is the
Utility Value (aka economics) of Facebook. The FB response is communication and
sharing, but I remain sceptical if this is their true utility.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>I was interested in Magnus’ response
from <st1:place w:st="on"><st1:country-region w:st="on">Sweden</st1:country-region></st1:place>
and comparing and contrasting this to others I have seen, it is evident that
local usage and positioning is very different.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>The youth like technology (and FB) as it
is a place that they can go to hide from parental control (old well established
research). The more controls you bring in the faster the youth will migrate to
a new platform.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'> So what do you view as the Utility Value of
Facebook?<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'>Tony <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><a
href="http://www.mydigitalfootprint.com/">http://www.mydigitalfootprint.com</a>
<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face=Arial><span style='font-size:
12.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
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