[iDC] Against Web 2.0
Rob van Kranenburg
kranenbu at xs4all.nl
Sun May 28 05:40:44 EDT 2006
Hi Juha,
hi list,
How to change the world, with my own, with my own two hands (Jack
Johnson), that is my favorite topic too.
From the readings on this list I gather that for most people Web 2.0
doesn't hold so much intrinsic room for conceptual progress,
theoretic insight and notions of a democratic network.
I hope that therefore we can shift the discussion to a terrain that
lies way open still, rfid 2.0, Internet of Things 2.0, ubicomp 2.0,
meaning that the discussions on the protocols, standards and
deployment of sensor networks have up untill now been influenced and
directed by the barcode standards organizions (EAN and UCC now
GS1.com) logistics and retail, security and surveillance (military
and anti-terror), a drive towards more lean processes in business,
anti-theft (shrinking), and a management view that refuses to throw
the dominant dashboard model of management ( i got all the data here
before me in neatly visualized streams) overboard and opts for ever
more control over where things are going by knowing where all your
objects are all the time, where they are going and where did they
come from (Bleeckers blogjects).
There is a beginning of artists working with RFID. If you check out
we-make-money-not-art, the RFID section will highlight about 170
projects already. Most of these either play or bypass the two notions
that influence the debate sparked by rfid - privacy and EMF (Electro
Magnetic Frequency will be pervasive with rfid readers being
pervasive) - to the extent that Mark Baard in a recent article in
Wired discussed artists as beta-testers for the industry, making it
difficult to become critical design (Dunne & Raby).
This industry (wireless, umts, telecom, media) is faced with a
deadlock. Technology as such is no longer capable of producing a
techno-optimism and a high demand for stuff and devices. It no longer
suffices to put a new thing on the market. As all the things are
networked, they no more stand alone and thus the all the possible
spheres in which this networking takes place is no intrinsically part
of the product too. The deadlock is that for an internet of things
world to work, people (who are becoming information spaces
themselses- no longer 'people' is in the analogue sense of the word)
must distribute themselves as data in the environment in order to get
realtime feedback anywhere, anytime, anyhow. Therefore, trust in the
environment is key. But, as people are being constantly informed not
to trust the environment, as it is insecure, unsafe and
untrustworthy, this is not likely to happen. So, deadlock.
Interestingly, the players themselves, for example Philips, are not
only very much aware of this but conceptually informed by Derrida,
Deleuze and Guattari in order to go beyond the No Logo phase of
branding by design to the very notions in literary theory and the
gestural and intrinsic qualities of the body in performance. In his
text An Inside Story to the EXperience Economy
http://www.experience-economy.com/wp-content/UserFiles/File/
InsideStoryOnExperienceEconomy.pdf
Philips researcher Mark van Doorn hammers on the importance of these
for the succes of Ambient Narratives and his interest in writing them
into patents for Philips. Philips naturally is not the only
organization making this shift towards ever more contextualized
content. A Dutch telecom like KPN, for example, likes to think of
itself as a Media organization.
Altough it is very tempting to see a sensorworld as kind of wide open
territory, that is always dangerous as it has all the inhabitants we
know ( just look around you now and try to ake all that stuff around
in as being tagged with a digital connectivity). I do think we can
safely assume that companies will try to drag their IP and notions of
copyrights and patent into this hybrid territory. (Who owns the
relationships that your underwear has?) Maybe it is a very
interesting exercise to think about alternative business models in
this wireless world. They could centre on micropayments and
microcredits, from the notion of service and trust, it might be that
we will have to set up our own MBA's, moving from the macho money
making models ( a lot! fast! now!) to making money constantly over a
longer period of time ( perfectly tuned to Mark Weisers first ideas
on ubiquitous computing- selling services).
Anyway, all I'm trying to say is that there is a deep and very real
need for theorists and designers to get involved in these issues
before GS1 becomes another Microsoft in front of our eyes,
Greetings from rainy Ghent, Rob
On May 27, 2006, at 10:29 PM, juha huuskonen wrote:
>
> Hello everyone,
>
> Here is my contribution to the buzzword business -
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