[iDC] Against Web 2.0

Eric Kluitenberg epk at xs4all.nl
Sun May 28 09:01:37 EDT 2006

hi rob, et. all,

Many intersting points and references.

I checked out the EE website and was intrigued by how empty it is!
(though there are lots of words..)

The paper is much more intersting, indeed because it shows that the  
infinity of advanced capitalism's quests has already landed on the  
shores of deconstruction and post-structuralism - fascinating!

It strikes me that this approach is to some extend defeating its own  
puprose, if in any case the purpose Mark van Doorn delineates is the  
true one. Which is to say that the quest for self-determination and  
meaningful and memorable experiences ultimately will hinge on  
people's understanding that they are not merely consuming a product,  
but that they are actually participating in a meaningful social  
process not guided by an extrinsic logic (profit), something that  
rather has intrinsic, or 'sovereign' value. I don't believe that  
these two can be fused into one as a business process always  
necessarily relies on an external utilitarian motive beyond the  
object itself (profit, market share, enhancing brand recognition,  
long-term consumer franchise, etc..), while we can learn from  
Bataille that the sovereign (experience) is "life beyond utility".

So when van Doorn writes: "Technology and business it seems can learn  
a lot from literature and performance studies as these disciplines  
provide insight into how meaningful and memorable experiences are  
structured" he is certainly right. They can learn how to create even  
more business opportunities for themselves and harvest new emerging  
markets more effecively. However, the aim of supporting the quest for  
self-determination and meaningful experience wil not be fulfilled by  
these kind of advanced (read: cloacked) alienating strategies of  
informational capitalism.

best wishes,

p.s. - maybe I should add, also the cultural sector will

On May 28, 2006, at 11:40, Rob van Kranenburg wrote:
> Interestingly, the players themselves, for example Philips, are not  
> only very much aware of this but conceptually informed by Derrida,  
> Deleuze and Guattari in order to go beyond the No Logo phase of  
> branding by design to the very notions in literary theory and the  
> gestural and intrinsic qualities of the body in performance. In his  
> text An Inside Story to the EXperience Economy
> http://www.experience-economy.com/wp-content/UserFiles/File/ 
> InsideStoryOnExperienceEconomy.pdf
> Philips researcher Mark van Doorn hammers on the importance of  
> these for the succes of Ambient Narratives and his interest in  
> writing them into patents for Philips. Philips naturally is not the  
> only organization making this shift towards ever more  
> contextualized content. A Dutch telecom like KPN, for example,  
> likes to think of itself as a Media organization.

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