[iDC] Corporate Ideology in World of Warcraft

[Brian Holmes]

Scott Rettberg wrote:
> Play becomes a manifestation of our interpellation in
> the world of 24/7 real time labor/consumption (consumption having  
> become an aspect of labor and labor an aspect of consumption).  
> Sisyphus might have ultimately been convinced to pay a monthly fee for  
> the pleasure of pushing that rock up the hill.

That used to be called alienation, no?

Is there a reason not to call it that anymore? I guess there may 
well be - but I wonder if that reason still has anything to do 
with wanting to cure what in oneself or in ourselves doesn't 
work, to the point of wanting to simulate work in one's free time 
and call it play?

best, Brian