[iDC] cloud computing and the university
Matt Curinga
mxc1 at columbia.edu
Mon Jun 14 16:21:58 UTC 2010
> student data would
> not be mined as long as they were students (due to FERPA [1]) When they
> graduated, students got to keep the email but Google had the right to
> reach their tentacles in there.
Teachers College at Columbia is about to move to Google Apps in the fall
and this is the agreement they have reached, too. Student accounts roll
over to regular Google accounts if the students want to retain them when
the graduate. Also, although Google does not mine the content of
email/app data, they do mine the "signaling data" — the links and
direction and activity between people (nodes). From this they can mine
things such as which parties have greater influence etc. And, as more
universities join in, they can increasing track this across universities
and research groups.
Presumably they use this data to target ads for their regular web search
and other services that are not part of the ad-free Apps for Ed. Google
still knows the identity of the user, even if they are not explicitly on
an Apps for Ed page.
Matt Curinga
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