<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">Christian's points regarding proprietary relations in Ello are right on; however, significant as they are, they only constitute a first-order analysis. Foucault in "The Eye of Power" famously pointed out that if the inmates of the panoptic prison simply take over the guard tower without destroying the structure itself, the result will only be replication of the prison system since the power relations are inscribed in the prison architecture. This is certainly true of the technics of social media platforms as well. So ownership (co-operative, collective, public) and non-profiteering is one extremely significant dimension here, but the logistics of sociality wedded to technics developed through capital intensification are themselves also at issue. Does the platform inscribe the same modes of individuation and celebrity as Facebook/Twitter/Instagram? In other words, does it take as a given the metrics of valuation that monetization has instantiated at the micro-level? Many other questions about the interface and sociality, as well as about authorship, sharing, and the commons follow from this, but they are beyond the scope of this brief comment. My point is that we must ask not only about ownership but about the program -- Is Ello's program (in all senses of that word) anti-capitalist?<div><br></div><div>Ello as an LBGQTA site may have a leg up (if I may) on the anti-capitalist cultural logistics side since queer practices tend not to be precisely non-conforming ones. Can the practices of freedom embarked upon by the queer community queer Facebook and queer Marxism? Let's work on that!</div><div><br></div><div><br><div>
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