[iDC] looking for social media scholars ...

[Paul B. Hartzog]

Jeff,
Nice to see you here.

You may be interested in a piece I did for Many-to-Many called
"Culture Jams, Culture Preserves."

http://many.corante.com/archives/2006/07/27/culture_jams_culture_preserves.php

The gist of it is:
"Using existing mass media images to twist, mock, refute, subvert, or
as wikipedia more politely says "produce negative commentary about
itself" is called "culture jamming."  Umberto Eco calls this
"semiological guerrilla warfare" and supports "action which would urge
the audience to control the message and its multiple possibilities of
interpretation." (from Travels in Hyperreality). But what happens when
the culture jammers actually want to continue and extend the media in
question?"

hope it helps :-)
-Paul

On 10/3/07, Howe, Jeff <Jeff_Howe at wired.com> wrote:
> iDCers,
>
> I've greatly enjoyed lurking on this list for the last several months, but
> now I'm hoping you fine folk might help me identify anyone engaged in the
> study of social media sites, aka Digg/Reddit etc. for a book I'm writing
> about crowdsourcing. The chapter in question is a bit broader than social
> media, per se, and is tentatively titled, The Crowd Votes. I'm interested in
> the ways in which user feedback is influencing cultural production, as well
> as the capacity to be hacked. Is this mob rule or the dawn of an empowered
> consumerate or just a load of hype?
>
> Very grateful for any responses, online or off.
>
> Jeff Howe
>
> ---------------------------
> Jeff Howe
> Contributing Editor, Wired Magazine
> 4 Times Square, 19th Floor
> New York, NY 10036
> www.crowdsourcing.com
> W: 212 286 5275
> M: 917 992 6531
>
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-- 
--------------------------------------------------------
http://www.PaulBHartzog.org
http://www.panarchy.com
PaulBHartzog at PaulBHartzog.org
PaulBHartzog at panarchy.com
PHartzog at umich.edu
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The Universe is made up of stories, not atoms.
                 --Muriel Rukeyser

See differently, then you will act differently.
                 --Paul B. Hartzog
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