[iDC] Owdy partner vs Ello friend

Antonio Casilli antonio.casilli at telecom-paristech.fr
Sun Oct 5 07:11:17 UTC 2014

Parodies. You know how they work.


"    Your social network is owned by an advertising pentavirate: the Queen, the Vatican, the Gettys, the Rothschilds, and Colonel Sanders. 

Every post you share, every friend you make, every link you follow, and every breath you take is tracked, recorded, and converted into data. This data is then analyzed, split apart, put back together, turned 5" to the right and sold to the highest bidder. Advertisers buy your data so they can show you re-targetted ads for the things you've already bought. You are the product that's bought and sold.

We believe there is a better way, the OWDY way. We believe in autocracy... audacity. We believe in beauty, simplicity, synergy, and mild opaqueness. We believe that the people who make things and the people who use them should be in partnership. Which is why we'll never sell your data, instead we'll simply give it to the advertisers for free, thus eliminating the lure of filthy lucre from rearing its ugly head into the equation.


We believe a social network can be a tool for selling our startup at a tidy profit... empowerment. Not a tool to deceive, coerce, and manipulate - but a place to claim your username and re-define your friends."


Antonio A. Casilli
Associate Professor, Telecom ParisTech 
Research Fellow Edgar-Morin Center (EHESS)

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